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Start here

Keto you’ll actually stick with

Most people don’t quit keto because it doesn’t work. They quit because it gets boring, pricey, slow or confusing. Here’s how this site takes care of each one, and five easy steps to get you started tonight.

  • 30 days free
  • Cancel anytime
  • Carbs worked out for every recipe
  • Order ingredients in one tap with Instacart

Why people quit keto (and how we fix it)

If any of these sound familiar, you’re not alone.

“It’s too strict.”

Strict is hard when every meal is eggs and bacon. Our recipes come from 16+ countries, so it never gets boring: Thai curry one night, Greek skewers the next.

“It’s too expensive.”

Start with the free Pantry Checklist so you only buy what you need. Our cookbooks are just $2.99 each.

“It takes too much time.”

Send a recipe’s ingredients to Instacart in one tap, and let the Kitchen Club’s weekly menu decide what’s for dinner.

“It’s too confusing.”

Start with the 5 simple rules below. Our free 14-Day Starter emails (coming soon) will walk you through your first two weeks, one small step a day.

“I’m not seeing results.”

It’s easy to go over without knowing it. We’ve worked out the carbs for every recipe, so you can follow the menu and skip the math.

Your first week in 5 steps

Do them in order. Each one takes just a few minutes.

1

Learn keto in 5 simple rules

  1. Keep carbs low. Most people start at about 20 to 30 grams of net carbs a day. Our recipes show the carbs for you.
  2. Build meals around protein and vegetables. Meat, fish, eggs, and veggies that grow above ground, like greens, zucchini and cauliflower.
  3. Don’t fear healthy fats. Olive oil, butter, avocado, cheese and nuts keep you full and give you energy.
  4. Skip sugar and starch, and swap them. Cauliflower rice for rice, zucchini noodles for pasta, almond flour for wheat flour.
  5. Drink water and salt your food. Extra water and electrolytes in the first week help you avoid the “keto flu.”
2

Stock your kitchen with the free Pantry Checklist

50 keto basics in one list. Tick off what you’re missing and send the whole list to Instacart in one tap. No sign-up needed.

Get the free checklist →
3
4

Get the free 14-Day Starter Coming soon

One short email a day for your first two weeks, with what to eat, what to buy and what to expect. We’re putting the finishing touches on it now. Until it’s ready, steps 1 to 3 above will get you through your first week.

5

Try the Kitchen Club free for 30 days

Get a new weekly menu from a different country, hands-free Cook Mode, and one-tap Instacart ordering for every recipe. You pay nothing for 30 days, and you can cancel anytime.

Start my free 30 days →

This page is general information, not medical advice. If you have a health condition or take medication, check with your doctor before you change how you eat.

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